YEAR
/
2022
A digitally led brand and e-commerce experience.
New e-commerce experience
The Opportunity
I supported Mars Petcare to redevelop their customer value proposition (CVP) which was brought to life through a re-designed digital brand and e-commerce experience that aimed to streamline and enhance the online experience, currently segregated across a range of bespoke digital channels.
To ensure the brand design work resonated deeply with both existing and target customer segments (both Consumer and Pro-Team) I co-led customer testing efforts before handing over screens to the delivery teams.
Timeframe
3 Months
Team Size
2 Designers
My Responsibilities
Experience Design
Design System Development
Stakeholder Engagement
Brand Design (Co-lead)
Customer Testing (Co-lead)
Key Outcomes
Co-creation of a redefined Customer Value Proposition (CVP) representing "Australian Science."
A new digital first visual identity and playbook that complemented updated (existing) packaging design.
Creation of a multi-dimensional iconography suite.
Delivery of a design system that enables expansion and application of the experience across multiple-online channels.
Developed a new unified brand, content and e-commerce experience.
Key touch-points including Social & Content Pages
Brand Playbook
